Candy Crush

This is Candy Crush. Have you heard of this app? It is a big deal.. It is the new Angry Birds. I am sad to admit that I am hooked. I know it is dumb. Luckily after you lose all of your 5 lives you have to wait a certain amount of time to regain more. The bad part- The game is on both my ipad and my phone, so I have two games I alternate between. I have limited my phone game to my lunch break at work. So, I am working on the problem. But, I have a question,  Why are these dumb games so addicting? and how do I make one? because I have a killer idea for a game I just need a computer savvy helper to get it going.. Anyone?